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Guides for creators
Straight answers on DM revenue, chatters and agencies, from people who run creator inboxes every day.
Updated 2026-10-073 guides
In this library
- Pricing and results2 min
- Hiring2 min
- Compliance2 min
6 minutes to read all 3. Written by the people who run the inboxes.
01 · Pricing and results
How a chatting agency should measure results: the DM revenue baseline
How the DM revenue baseline is calculated, with a worked example and the 1–3 day trial math.
Read · 2 min 02 · HiringChatting agency vs hiring a chatter: which is right for you?
Cost, coverage, training and risk compared, plus how to check any agency before you sign.
Read · 2 min 03 · ComplianceWhat a chatter can and can't say in your DMs
The red lines every Sotto chatter follows, how we handle fans who cross them, and how AI is used.
Read · 2 minWant a second opinion on your DMs?
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