A persona doc is a short document you approve that tells every chatter how to write as you and what never to say. It covers what fans already know about you, how you write, five example messages in your own words, your boundaries, your price list and when to contact you. At Sotto, no approved persona doc means no chatting.
Why it matters
Fans notice when the voice changes. They also notice when a chatter "remembers" a fact about you that isn't true. A persona doc keeps every person on every shift consistent with you, and it puts your boundaries in writing before anyone sends a message in your name.
What goes in it
| Section | What you fill in |
|---|---|
| Public identity | Only what fans may know: the name you use, your routine, pets, hobbies, trips fans already know about. Whether your city is ever mentioned. |
| Voice | How formal or playful you are, which emojis and how often, message length, capitals and slang. |
| Examples | Five messages written by you. Chatters learn your voice from these more than from anything else. |
| Boundaries | No meetups and no video calls (always), topics and words you never want used, content you don't make, facts never to state. |
| Price list | Your first-purchase price, your ladder and bundles, custom prices and what needs your approval. |
| Escalation | How to reach you and when: custom requests, complaints, anything unclear. |
How we write it with you
- Kickoff callThirty minutes on your goals, boundaries and prices.
- First draftWe fill in what we learned and read your existing messages for voice.
- Your examplesYou write the five example messages, or pick them from chats you've sent.
- Your approvalYou approve it in writing. It becomes part of the contract.
- Monthly updateNew facts fans know, new limits, price changes. Reviewed every month.
How to write good example messages
- Use real ones. Messages you have actually sent are better than ones written for the doc.
- Show range. A greeting, a playful reply, a reply to a compliment, a way you say no, a way you tease something new.
- Keep your quirks. Lowercase, a favourite word, how you end a message. That is what fans recognise.
Boundaries are not optional
Anything in your boundaries is off the table whatever a fan offers. A chatter who crosses one stops working on your account. Our general rules apply on top of yours; see what a chatter can and can't say.
Facts are never invented. If something isn't in your persona doc, the chatter doesn't make it up. They steer the conversation or ask you.